Events Marketing

Examples of SMART Goals for Event Planners

So why are SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals needed for events? Event marketing is one of the most complex, expensive, and risky activities. This means that each event should have its own goal and should solve certain problems. Setting SMART event goals will help you to succeed.

What is an event goal?

If an event is a house, your event planner goals are the foundation. The event planner is the one who benefits the most by creating SMART event objectives because they can incorporate all key reasons for developing the event plan.



What is a SMART goal?

A SMART goal is aimed at long-term results. The main and final goal of a marketing event is to create favourable conditions for the promotion of events and to attract customers or attendees. A SMART goal is used to help guide the goal-setting process. 

Benefits of SMART goals for your events

Communication time is cut in half when people have a clear set of guidelines and achievable goals. They will always know what to do if something goes wrong. Everyone must be on the same page when planning an event. Having a set of SMART goals to continually be able to refer to acts as an added security blanket. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards.

SMART goals vs. traditional goals

According to conventional wisdom, goals should be specific, measurable, achievable, realistic, and time-bound. But SMART goals undervalue ambition, focus narrowly on individual performance, and ignore the importance of discussing goals throughout the year.  so, there are adherers to rather FAST than SMARt goal planning.

FAST goals

Examples of SMART goals

When organising an event for a client, knowing how to define goals that are SMART goals can be considered part of building relationships. When it comes to an event for employees, the goal may be to increase staff loyalty, increase business efficiency, and build relationships within the team as well as facilitate communication and develop unity between company divisions. As a result of such an event, an employee should feel like a part of a larger group, or it does not work.

How to use SMART goals

Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve what you want for your event. It’s fundamental to set objectives and goals for yourself, but don’t generalise your goals. Use examples of SMART goals for an event to help you get started. Remember that SMART goals work, but you need a few additional points to maximise their achievability. This guide will help you set SMART goals and actually reach them.

How to set SMART goals

If you are not sure how to set SMART goals for your events, you should apply our examples of SMART goals for event planning.

The task should be relevant not only for the company but also for employees and attendees. This is a significant task if your goal is team development. Employees become motivated to work better, and you will become a more qualified specialist. In the future, this will benefit your event business.

To make sure any task meets the SMART criteria, you must do the following:

  • State what needs to be done and what results should be achieved.
  • Write down a statement of the problem on paper or in the appendix to show to your employees.
  • Make sure that the whole team understands the task correctly and is looking for the same result.
  • If the task is not clear, keep changing the wording until it is no longer ambiguous.
  • Set the criteria for evaluating the task.
  • Make sure that the team has all the resources they need to complete the event task.
  • Give the team the resources they need, or hand over the task to someone who already has them.
  • If there are no resources available, the task will need to be reviewed.
  • Verify that the task is important to the project, team, or individual. If not, there is no need to carry it out.
  • Demonstrate the importance of the task to employees as this will increase their motivation.
  • Set the exact deadline for your goal achievement so that the whole team knows what is expected.
  • Set the time period when the result should be measured.
  • Provide feedback to all event participants and gather their feedback as well.

You also need to consider that when the significance of the task is obvious, employees put more effort into its implementation. Therefore, it is important to explain to the team why they should attain a particular goal.

Mistakes to avoid

First of all, the goals and objectives should be determined by the client. However, if the goal set by the client is vague or not well formulated, the organiser’s task is to help him or her come up with a clear definition and wording. At this stage, the help of marketers and other specialists may be needed. Ideally, the event organiser should have all the qualities and resources available to help the client in this matter. Only after the SMART goals and objectives of the event are well defined can you begin to implement them.

Always have a contingency plan for events as a part of your SMART goal. Consider all possible threats to an event or possible risks in advance. Include them in your event budget and strategy. Insurance and useful contacts with local security, municipal administrations, and other support will also be helpful if they can be arranged. 

Tips for setting event goals so you can maximise the event’s impact

Use these simple tips to set event goals so you can maximise the event’s impact:


  • Understand the purpose of the event.
  • Set real event objectives.



  • Know your target audience.
  • Select the right venue.
  • Set appropriate timing.
  • Create content that attracts your target audience.
  • Come up with a message you want to share throughout the event.
  • Choose the lead capture mechanism.
  • examples of SMART goals for event planners.


Call to action

Event managers often seek useful ideas and apps for event planning, such as SMART goals for an event manager, because this significantly simplifies their difficult task and increases event attendance. Use our useful resources to make your event successful. 


Event organisers are responsible for observing the events and creating the necessary conditions for the personal safety of participants and spectators to ensure safe and high-quality events. Planners are responsible for everything from the event’s organization to health care, trade, communications, transport, consumer services, and mass media. Organisers should set SMART goals and follow the best SMART goals for event planners examples

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