Businesspeople and entrepreneurs in Asia know that networking is the most effective and least expensive tool for business development. However, not all of them have a good understanding of how to engage in networking and what to do at networking events, where it is important to be able to stand out and be noticed.
We suggest that you get acquainted with speed event networking in Asia and the most important principle of success: The more people you know and have a good working relationship with, the better your chances of succeeding in business matching and your profession.
What is a networking event?
Networking is a process that fosters the exchange of information and ideas among individuals or groups that share a common interest. It may be for social or business purposes. By developing networking skills, you learn how to use event business matching so you can move faster, climb higher, and achieve more in less time. Professionals connect their business networks via a series of symbolic ties and contacts. Business connections may form due to an individual’s education, employer, industry, or colleagues.
How to network at networking events
We have created a list of tips for networking events that will help event managers discover the types of networking events, learn the pros and cons of various formats, attract more people, make a positive impression, and avoid misunderstandings in the most critical moments.
- Networking should be an integral part of the marketing plan.
Communication allows you to generate advertising by word of mouth, which can lead you to clients through recommendations. Entrepreneurs know that word-of-mouth advertising is the most effective and at the same time the least expensive way to attract new customers. However, few people understand how to organize networking events.
- Networking is the process of establishing business contacts in order to form relationships that will then grow into a business.
Sometimes this is achieved directly; in other cases, it works indirectly through recommendations. For instance, in Asia, a person you meet knows someone who is interested in purchasing your goods or services and so on.
- Know your goals.
Many people go to corporate event networking events with hopes of doing business there, but this method rarely produces results. While visiting such events, it is necessary to set a goal: to meet two or three people, find a reason to get in touch again, and start a relationship. Future sales will come from recommended customers, those whom they know and who may be interested in your products and services.
- Networking is not an innate skill but an acquired one.
Networking skills are developed through study, training, and practice. Many businesspeople spend a lot of time trying to network, but very few devote time to preparing to network at an event or to learning how to do it effectively. Networking can be learned from books, listening to audio recordings dedicated to networking, and communicating with people who are good at it. And most importantly, it is necessary to practice. Practice makes perfect.
- At networking events, make sure that your name badge has the name of your company or profession (with your job title).
Always carry a good stock of professionally designed business cards with you so you can hand them out to prospective customers. Use a business card holder for the cards you receive, and write a few details on the backs of them to help you remember that person in the future. In Asia, the exchange of business cards is a ritual.
- Attend networking events, greet people, present your card with both hands, and then ask for theirs.
In Asia, it is common to be polite and modest and to present yourself to people briefly and effectively so that they remember you. Take your time, and practice your greeting so that you can make the most of your first 60 seconds. Prepare a brief summary of what you do or about the products and services that you offer.
As an example, here’s a simple and effective networking sequence of how you can introduce yourself:
– Tell them your name.
– State the name of your company or profession.
– Talk about the benefits of your product or service to let people know how you can be useful to them.
– Allow them to introduce themselves, and listen to them carefully.
- Always remember that the greatest success goes to people and companies that are trustworthy.
In order to earn trust, more than just one day is needed. You need people to gain confidence in you by developing long-term relationships. Only then will you have new clients recommended by people you have met through networking.
Networking is about getting everything you want in business or in life by being willing to help other people get what they want. This is a simple and time-tested tool. If you need some advice on what to do during and after an event, where to organise a networking event, or how to search for tips on how to increase your networking experience, this is the right place for event networking in Asia.
Contact us to discover event networking technology with GSI and to learn more about business event networking and how to make it productive.
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