Events Marketing

Thank You Email after a Successful Event in Asia


What is a thank you email? An email to say thank you after an event in Asia is a letter of thanks that is written when one person or party wishes to express appreciation to another. Personal thank you letters are sometimes written by hand when the recipient is a friend, acquaintance, or relative. Here we take a look at business letters as there can be many reasons to express thanks after a business event as well.

Key principles of writing a thank you email in Asia

If you haven’t mastered the art of writing a thank you letter after an event in Asia, then your job could be on the line! Being able to write thank you letters will make you stand out among your many competitors.

Thank you letters are usually written within a few days after an event, but they will have a stronger, more positive effect if you do it immediately. Here are some rules for writingthank you emails after a successful event that you should keep in mind:

  1. For a detailed and personalised letter, one page should suffice, but don’t limit yourself if you have something truly important to say.
  2. In Asia, a handwritten letter of appreciation is highly valued.
  3. Whom should you write to?

If you were communicating with just one person, it is sufficient to write to him or her personally. If you were addressing a group of people, thanking each one individually is wise, so do your best to reach as many of them as possible. If you were handed a business card, you’re in luck as you’ll have their contact details. Otherwise, you should try to remember whom you had a conversation with during the event. If you can’t quite remember, you can contact their company and explain that you want to know the name of a particular person so you can write a letter of thanks.

  1. Personalise the letters anyway.

When writing a post-event thank you email to several people, the text should be slightly different for each one. If you’re sending the email to different companies, avoid common and vague phrases like you might see in email marketing. This may prompt you to send your letter to everyone all at once.

  1. Say thanks first.

At the very beginning, express thanks for their time and attention. Indicate that you had a meaningful conversation, obtained the information you needed, and are now well informed of the company’s goals. State that you will be able to accommodate these goals and objectives, etc.

  1. Talk about yourself second.

Once you’ve expressed your thanks, describe your strengths and the qualities that will help you bring the company maximum benefit, in accordance with their objectives that you mentioned in the first paragraph. Show particular interest. The more you succeed in convincing the company that your specific skills can serve the goals and objectives of the company, the better.

  1. Conclude with thanks.

Finally, once again express your appreciation in your thank you email after an event attendance, for example, “”I am very interested in your company, and I sincerely hope for further fruitful and mutually beneficial cooperation.”

Tips on how to write a thank you email

Remember that email etiquette in the Asian-Pacific region may differ from what you’re accustomed to. Here are a few examples:

  •      In “high-context” cultures like India, Japan, and China, people are less likely to say no.

That is why in a thank you email to participants after an event, people would rather say maybe to imply no without actually saying it. This allows both parties to save face.

  •      Be careful when addressing someone from China.

Don’t forget that Chinese people state their names with their surname first, followed by their given name. Their thank you emails after a networking event may also sound cute.

  •      Koreans are more likely to begin with a general observation.

Koreans consider this to be a form of politeness. They may also end their thank you email to sponsors after an event with “the end”.

  •      Japanese are apologetic while making requests.

A Japanese thank you email after an event example may sound modest and apologetic: “Sorry to interrupt you while you are busy…”

  •      Asians may also write the date differently from the American format.

In Asian countries, people use day/month/year instead of month/day/year.

  •      In the Philippines, the passive voice in business communication is preferred.

Filipinos will often show respect to someone of an equal or superior business rank by speaking or writing in the passive voice, as in “The rest of the information will be sent tomorrow” versus “I will send you the rest of the information tomorrow.”

Do your research to get an understanding of the responses you may get as well as the types of emails to send to the following:

  •      vendors
  •      attendees
  •      sponsors
  •      organisers, etc.

Because it makes a difference, always use a sample thank you letter after a successful event in Asia as a guide for writing your letters.


A thank you letter is one of the best tools for mutual PR. Appreciate that this is a way to express gratitude and say thank you as well as to find new customers, establish and strengthen useful business connections, and even increase sales. If you want to just say thanks without any expectations in return, use our template solutions. They are simple and effective.

Contact us for expert assistance. Please leave any comments below! is the leading event technology provider offering automated solutions for the MICE industry, Corporations, Government, and Education sectors. If you're up for event management automation, contact us and we'll amp up your event.

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