The event management industry is a dapper of a dandy. Due to the endless changes and sweeping improvements in the current events technology, there’s no place for stability. What awaits us down the road?

Which direction will the event management progress take? The short answer: it all depends on how the emerging event technology trends will be used.

How have things changed the event management?

The latest trends in event management show that there are some major changes in the way an event lifecycle is approached. As social media and mobile communication are turning into our best friends in the real life, they also become an integral part of event lifecycles. The innovative tools that facilitate interaction now allow grabbing the attention of visitors both online and offline. Event planners are mastering the instruments for targeted event promotion, enabling fantastic personalization, and getting new agenda for engagement. All that – quick as a flash.

Why the evolution of event management has a positive tendency?

When looking ahead, many event managers get scared of mass robotification and events moving into the virtual space. Instead, it’s critical to focus on a different scenario that features the happy future of events, complemented by SMART tools.

Event SMART tools

The evolving event trends show many positive tendencies that you will notice, once you look attentively. First, since the new event technologies are easy-to-use, they enable faster adoption. The possibilities to use online software solutions give birth to automatic updates and easy maintenance, without the need to install. What could be better for event multitaskers than collecting all tools and data in one place? Tool consolidation is a real life-saver here!

Trends of event management

Check out the current trends in event management that are changing the future of the industry:

#1. Using Internet of Things (IoT technology). The father of SMART cities and wearables, IoT is impacting event management on different levels of event lifecycle. The technology optimizes automated solutions for SMART parking, accelerates attendee registration, and facilitates floor traffic tracking. In other words, the Internet of Things has now advanced capabilities for bringing attendees to the venue, letting them in, and observing how they are doing during the event.

#2. Evolution of technology and safety. Online data, is data that requires protection. With event software use, there is an urgent need to stay on the safe side and ensure that no cyberattacks or data breaches can damage your strategy. The use of 2-step data verification and system log protection, the modern software platforms help in preventing any unauthorized changes.

#3. Radio frequency identification. One more wave of SMART attributes for event management is catered by radio frequency identification (RFID). With all opportunities that the establishment of a RFID system opens up for an event manager, it’s a true multitasker:

  • accelerate registration and onsite check-in processes;
  • elevate the data analysis to develop a more targeted event marketing strategy;
  • increase event engagement through solutions for online and offline interaction.

#4. Multi-use apps. Event attendees have to forget about guides on event agenda and paper-based training, while the multi-use apps cater for all needs you can have before, during or after the event. Registration and onsite apps enable painless check-ins; through the tools for networking, event guests can socialize with other participants in any convenient form; website building applications allow crafting beautiful event landing pages with no coding experience. By adding value to attendance experiences, multi-use apps make the major trend events need.

Multi-use apps.

#5. Social ads. Who needs mailing lists when there are social ads that shape the decisions of event registrants? The future of event management is definitely connected with social media advertising that allows event promoting, indicating who is going to attend, and sharing information.

#6. Big data & privacy. The buzzy big data event trend is the key player when it comes to event analytics and targeted promotion. With the help of big data intelligence, event managers can:

  • get the top-notch agenda for attendee segmentation;
  • track the performance and preferences of target audiences;
  • adjust promotional strategy to behavioral changes.

#7. Improving engagement. It’s a huge mistake to think that new trends in event management are going to make people self-reliant and thereby, isolated. Tech tools should enable flexibility and independence, but also help attendees connect with each other. This is the mission that the apps for networking and social media platforms carry.

#8. Personalized experience. If you know what people expect to get from you, you’re more likely to cater for their needs at events. With the key trends in event management industry that enable targeted advertising, survey analysis, and advanced analytics, the odds are highly in your favor.

#9. Augmented & virtual realities. Trending events promote not only advanced interaction with each other but also with the objects that aren’t physically present. Augmented & virtual realities account for immersive experiences and take exhibitory activities, as well as product testing, to the new level.

#10. Wearable technology. Wearables represent a real “level up” for event interaction. By making a good use of iBeacon, digital bracelets, and wristbands, behavioral triggering will become a casual practice in the future of events.

#11. One-stop-consolidation of tools. 2 tools are always better than 1. And what about all tools in one place? Event management trends reveal that one-stop platforms are gaining value on the global market. Takeaway: the future opts for all-in-one event management software.

What to expect in the future?

Technology in events may be used in diverse ways, both conventional and new, but the future still remains unknown. The only valid prediction that we can make about new trends of events management industry: the future of it is mobile. Portable devices are going to govern interaction, registration, and promotional activities. By learning how to elevate your expertise and master new trends in event management, you can get ready for tomorrow.
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